Entiera is led by a strong team of pioneers and luminaries in the marketing automation and database marketing industry.
 Ted Ansusinha
CEO
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Ted co-founded Entiera in January, 2005. Ted served as President and COO and a Director from 2005 to 2010. In June 2010, Ted moved into the role of Chief Executive Officer. As CEO, Ted is responsible for the overall leadership and direction of the company.
Prior to Entiera, Ted was at Accenture for over 17 years, including the last five years as Partner. In his role at Accenture, Ted was responsible for leadership of the Customer Analytics and Marketing Automation practice areas. He helped to grow this practice from start-up to over $250 million in annual revenue in less than a five year timeframe. Ted also personally led highly successful engagements in implementing customer analytics and campaign management solutions for a number of clients across the banking, telecommunications, and retail industries. Outside of Entiera, Ted serves as Director of the Malcolm W. Robinson Foundation for "Future Leaders in the area of Behavioral Science".
Ted holds a B.S. in Industrial Engineering and an M.B.A. in Quantitative Analysis, both from the University of Wisconsin-Madison.
- Clive Whitehouse
Head of European Operations
- Clive Whitehouse is responsible for Entiera's operations in Europe and is also an important contributor to the design of the application. Prior to joining Entiera he was a partner at Accenture, where he worked for over 20 years. He is a specialist in marketing, customer analysis and campaign management; he founded Accenture's Customer Insight practice in the UK and led that team for six years, coordinating activity throughout Europe. Clive has led customer insight engagements in many industries, including banking, retail, mobile phone, utilities and performing arts. His work has covered, among other areas, the development and implementation of customer segmentations, customer strategies, marketing processes and campaign management systems, including the design of campaign management systems for two of the UK's largest banks. Clive has worked extensively in Europe, and was also based in the Far East for two years, where he led projects in customer and IT strategy development for banks in Japan, Korea and the Philippines. Outside Entiera, Clive also works with arts organizations on a voluntary basis, helping them to better understand, grow and diversify their audiences. He has an MA in Experimental Psychology from Oxford University.
- Kevin McShane
Senior Vice President
- As Senior Vice President, Kevin McShane is responsible for managing business development efforts and leading the organization's people, process and technology into new customer engagements. A database marketing veteran with a track record of helping clients move beyond the operational use of DBM. He has implemented practical and incremental road-map methodologies for clients across verticals and industries. This approach has helped his client's link business objectives with marketing initiatives and more effective marketing measurement across media mix, channels and customer segmentation.
Prior to joining Entiera, Kevin was Managing Vice President at Experian Marketing Services responsible for enterprise-wide DBM and CRM engagements across sales, on-boarding and account management. Additionally, Kevin was Senior Vice President at BeNOW. His client experience includes customer centric organizations such as; Four Seasons, XM Radio, Hewlett Packard, Bridgestone Firestone, Talbot's, Citi, Sprint, Wells Fargo and Best Buy. Kevin has an M.B.A from the J.L. Kellogg School of Management at Northwestern University and a B.A. from the University of Notre Dame.
- Jeff Hassemer
Chief Marketing Officer and Senior Vice President of Product Development
- As the CMO and Senior Vice President of Product, Jeff is responsible for managing the pricing, product roadmap and overall offer mix for Entiera. His background and expertise in devising solid, customer driven products and bringing them to market has helped Entiera establish itself among the leaders of the Marketing Automation space.
Jeff is a Database Marketing veteran with over 15 years of experience in the use of data to drive relevant direct marketing communications across multiple channels. Jeff has led the development of a number of ground breaking solutions in the direct marketing space across multiple industries.
Prior to joining Entiera, Jeff held several Senior Level positions in Product Management with Responsys, Abacus, and DoubleClick. Jeff’s has had the benefit of working with a large number of world-class marketing organizations, some of which include: Intrawest Resorts, Omniture, Jewelry Television, Capella University, Salesforce.com, AmSouth Bank, Rent-a-Center and Office Depot.
- Tim Drasler
Senior Vice President of Partner Development
- Tim has over 18 years experience in the marketing automation, customer intelligence and customer data integration software category and is highly networked within the industry.
Most recently, he ran the partner program for Unica, where he successfully built an extensive partner network of Marketing Service Providers, Marketing Agencies and System Integrators. Prior to Unica, Tim led partner efforts at Acxiom Corporation and helped launch Acxiom’s Abilitec to the partner community. Early in his career, he spent four straight years as an over-quota producing sales rep at Firstlogic.
Tim joined Entiera in January 2010 and is in process of establishing relationships with key Marketing Services Providers, Marketing Agencies and Technology Companies. He resides in Silicon Valley.
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