Consolidated Communications Selects Entiera Insight

Release date: 8/17/2009

Entiera, a leading software-as-a-service marketing automation provider, has been selected to support integrated multi-channel marketing for Consolidated Communications, one of the largest independent telephone companies in the US. Consolidated Communications will use Entiera Insight, a comprehensive marketing automation solution that gives businesses the ability to understand their customers and create targeted, timely, cross channel marketing campaigns.

Entiera, a leading software-as-a-service marketing automation provider, has been selected to support integrated multi-channel marketing for Consolidated Communications, one of the largest independent telephone companies in the US.
Consolidated Communications will use Entiera Insight, a comprehensive marketing automation solution that gives businesses the ability to understand their customers and create targeted, timely, cross channel marketing campaigns.
Entiera will provide Consolidated Communications with customer strategy, analytics, and data-driven marketing programs, in addition to hosting an industry-leading database marketing solution for creating and executing multi-channel customer engagement.

“We see Entiera as a strategic partner that fits well with our business strategy to get closer to our customers and ultimately provide them with best-in-class service and communications solutions,” said Michael Smith, Consolidated Communications’ Vice President of Marketing.  “Partnering with Entiera will help transform our marketing and multi-channel capabilities into the engine that drives a customer-centric strategy and ultimately will have a positive impact on our ROI.”    

“We are pleased to add Consolidated Communications to our rapidly growing stable of clients,” said Entiera Senior Vice President and General Manager Kevin McShane. “Their tireless focus on customers matches perfectly with our marketing automation approach.  We believe an organization’s most valuable asset is the customer portfolio.  Our people, marketing methodology and automation will enable Consolidated Communication to increase the way they service customers across channel and ultimately become the execution foundation of the customer-centric business strategy.”

About Entiera
Entiera is the premier provider of the industry’s first On Demand Marketing Platform. As a leading software-as-a-service marketing automation provider, Entiera drastically reduces total ownership costs and deployment times versus traditional marketing solutions. The comprehensive Entiera suite offers campaign management and automation; event-based marketing, marketing analytics, predictive modeling and direct access to the Marketing Universe, a comprehensive business and consumer prospect database. Entiera was founded in 2005 and is headquartered in Minneapolis, MN with offices in Providence, Denver, London and Bangkok, Thailand.  Visit www.entiera.com

About Consolidated Communications
Founded more than a century ago, Consolidated Communications (NASDAQ:CNSL) is a family of companies providing advanced communications services to both residential and business customers in Illinois, Texas and Pennsylvania. As the 12th largest independent local telephone company in the nation, Consolidated Communications offers a wide range of services over its technologically advanced IP-based network, including local and long distance telephone, Digital Phone, High-Speed Internet and Digital TV. Consolidated Communications complements its core telephone business with related businesses that include directory publishing and advertising services, business systems, retail and wholesale operator services, call completion services and fully integrated telemarketing and fulfillment services.