Entiera Adds Two Industry Veterans to Management Team
Release date: 9/2/2008
MINNEAPOLIS, MN, September 2, 2008 – Entiera, the first On Demand Enterprise Marketing Platform, today announced that Kevin McShane has been appointed as Senior Vice President of Worldwide Sales and Jeff Hassemer as Vice President of Product Marketing.
Prior to joining Entiera, Kevin McShane was Managing Vice President at Experian Marketing Services responsible for enterprise-wide DBM and CRM engagements across sales, on-boarding and account management. Additionally, Kevin was Senior Vice President at BeNOW. He holds an M.B.A from the J.L. Kellogg School of Management at Northwestern University and a B.A. from the University of Notre Dame.
Jeff Hassemer has been in the database marketing industry for over 15 years, serving with companies such as Experian, DoubleClick, Abacus and Responsys. His deep experience in both online and offline direct marketing channels will help to guide the product to a leadership position in the Enterprise Marketing Platform arena. At Entiera, Hassemer will be responsible for defining markets and leading the development of product strategies and industry go-to-market plans. His extensive experience in multi-channel marketing, combined with deep industry knowledge, will be instrumental as Entiera expands its already comprehensive On Demand Enterprise Marketing Platform.
"We are very pleased to add Kevin and Jeff to our already outstanding executive team," said, Entiera CEO Pat O'Halloran. "Both are Database Marketing veterans who have long track records of helping clients get the most from their Marketing Database." With the additions of McShane and Hassemer, Entiera has built an executive team with deep experience across marketing data, systems integration, strategic consulting and marketing technology.
About Entiera. Entiera is a premier provider of the industry's first On Demand Marketing Platform, delivering a dramatically faster implementation time and lower total cost of ownership. The Entiera suite offers a comprehensive set of capabilities that include customer data integration, campaign management, event based marketing, marketing analytics and modeling, and direct access to the Entiera Marketing Universe--a comprehensive business and consumer prospect database.
Entiera was founded in 2005 and is headquartered in Minneapolis, MN with offices in Chicago, Denver, Providence, London and Bangkok, Thailand. Entiera services over 125 customers worldwide and is poised to revolutionize the Enterprise Marketing Platform industry.