Entiera Announces New Product Registration Solutions Business
Release date: 6/2/2010
Entiera, a leading software-as-a-service marketing automation provider, today announced the formation of InterAxis Marketing Solutions, a new business providing outsourced product registration and consumer data management solutions to consumer products manufacturers.
InterAxis offers end-to-end consumer data management solutions to manufacturers, including paper and online product registration, data integration, hygiene, and enhancement, and a suite of database applications including email campaign management, on demand software for queries and reporting, and consumer research. InterAxis currently manages databases for 30 manufacturers, including leading brands in consumer electronics, major appliances, housewares, and hardware/lawn and garden products.
The InterAxis team includes Chief Operating Officer Shannon Marquis, former Vice President of Data Services at Equifax, and Chief Marketing Officer Robin Meredith, former Director of Market Development at Equifax, along with seven other former Entiera and Equifax employees. InterAxis is headquartered in Denver, Colorado, adjacent to Entiera’s Colorado office.
“Forming InterAxis was a logical strategic move for Entiera,” said Jeff Wilkins, Chairman of Entiera. “We have an extensive amount of experience with hosting product registration databases, and our association with InterAxis gives us access to new markets for our on demand software and customer data integration services.” Entiera’s on demand ConsumerTrak platform is used by many InterAxis clients for database extracts and queries.
“Entiera’s state-of-the-art cloud computing resources give InterAxis a clear leadership advantage in this market,” said Robin Meredith, Chief Marketing Officer of InterAxis. “Manufacturers are demanding more sophisticated consumer data management solutions, and Entiera technology is one of the tools we will use to meet that demand.” InterAxis is a self-contained business unit focused exclusively on delivering solutions that address the unique needs of consumer products manufacturers.
Entiera is the premier provider of the industry’s first On Demand Marketing Platform. As a leading software-as-a-service marketing automation provider, Entiera drastically reduces total ownership costs and deployment times versus traditional marketing solutions. The comprehensive Entiera suite offers campaign management and automation; event-based marketing, marketing analytics, predictive modeling and direct access to the Marketing Universe, a comprehensive business and consumer prospect database. Entiera was founded in 2005 and is headquartered in Minneapolis, MN with offices in Providence, Denver, London and Bangkok. For more information, please visit the company’s Web site at www.entiera.com.