Entiera Launches Data Services Division
Release date: 10/1/2008
Entiera, Inc., the creator of the first On Demand Enterprise Marketing Platform, today announced the creation of a Data Services Division. The new division will leverage the robust Entiera platform to deliver consumer and business marketing data packaged with powerful, low cost, custom analytics.
Wickford, RI, October 1, 2008 – Entiera, Inc., the creator of the first On Demand Enterprise Marketing Platform, today announced the creation of a Data Services Division. The new division will leverage the robust Entiera platform to deliver consumer and business marketing data packaged with powerful, low cost, custom analytics. In addition, the Data Services Division will continue to develop and host web-based list fulfillment systems for list managers and compilers. The Data Services Division will be headed by industry-veteran Brad Mitchell. Mr. Mitchell previously served as Executive Vice President and a Director of Entiera. Prior to Entiera, Mitchell was a co-founder and President of MarketModels, Inc from its founding in 1999 until its acquisition by PRIMIS Marketing Group in October, 2005. MarketModels developed web-based platforms, data products, analytic tools and prospecting systems. He subsequently served as President and GM of the PRIMIS MarketModels Division after the acquisition. Pat O'Halloran, CEO of Entiera noted, "Brad brings a track record of entrepreneurial success to the new Data Service Division. As President of Entiera Data Services, Brad will drive the creation of both standalone data products as well as integrated offerings for Entiera platform clients ."
About Entiera. Entiera is a premier provider of the industry's first On Demand Marketing Platform, delivering a dramatically faster implementation time and lower total cost of ownership. The Entiera suite offers a comprehensive set of capabilities that include customer data integration, campaign management, event based marketing, marketing analytics and modeling, and direct access to the Entiera Marketing Universe--a comprehensive business and consumer prospect database.
Entiera was founded in 2005 and is headquartered in Minneapolis, MN with offices in Chicago, Denver, Providence, London and Bangkok, Thailand. Entiera services over 125 customers worldwide and is poised to revolutionize the Enterprise Marketing Platform industry.