Entiera Launches Insight 2.0
Release date: 9/1/2009
Entiera, a leading software-as-a-service marketing automation provider, today introduced Entiera Insight™ v 2.0, offering a host of improvements to the world’s first SaaS Marketing automation platform. Entiera Insight 2.0 is the newest answer to marketers' need to efficiently execute campaigns and track customers across different channels using a multitude of applications, from a single platform. And because it is on-demand, it is quicker and less costly to implement than traditional marketing solutions.
Entiera Insight 2.0 builds on Insight’s success as a comprehensive, end-to-end solution for acquiring and retaining customers, featuring critical new advantages in customization, ease-of-use and functionality:
- Portal-based user interface
- extensive user-based customization
- improved workflow based on customer’s needs
- ability to easily add and remove portlets
- easy customization to your brand
- easy integration of third party websites/portlets
- Modernized user interface
- improved visualization and interactivity within the tool.
- Connectivity
- rapid integration with 3rd party applications such as email, mobile marketing or print on demand
- real-time interaction with customer touchpoints
- automated integration within Entiera back-end system
- Customer extract
- improved usability and interactivity to the user interface
- easily defined queries
- easy to use sorts/limits on mailing segments
- improved usability in output attributes
- Write-to-database
- users can write a value to an existing field within the database
- store derived variables as real data to speed up queries
- modify existing data based on changes in the customer behavior
- score the database based on segmentations or campaigns.
“Entiera Insight 2.0 makes it easier than ever for marketers to create and view a true picture of their customers and prospects, then reach them through their preferred channel with an offer that matches their needs,” said Entiera CEO Pat O’Halloran. “As an on-demand solution, Insight 2.0 has further simplified how to get that process up and running at a fraction of the time and cost it takes to build and maintain an in-house operation.”
About Entiera
Entiera is the premier provider of the industry’s first On Demand Marketing Platform. As a leading software-as-a-service marketing automation provider, Entiera drastically reduces total ownership costs and deployment times versus traditional marketing solutions. The comprehensive Entiera suite offers campaign management and automation; event-based marketing, marketing analytics, predictive modeling and direct access to the Marketing Universe, a comprehensive business and consumer prospect database. Entiera was founded in 2005 and is headquartered in Minneapolis, MN with offices in Providence, Denver, London and Bangkok, Thailand. Visit www.entiera.com