Entiera Releases vDataSuite

Release date: 6/2/2009

Entiera, a leading software-as-a-service marketing automation provider, today introduced VDataSuite™, an advanced set of on-demand applications that empowers companies to create and cost-effectively leverage an accurate, consolidated 360° view of their customers.

MINNEAPOLIS, MN, June 2, 2009 – Entiera, a leading software-as-a-service marketing automation provider, today introduced VDataSuite™, an advanced set of on-demand applications that empowers companies to create and cost-effectively leverage an accurate, consolidated 360° view of their customers. With that view, businesses can use VDataSuite to gain critical insights into cross-selling and up-selling, keeping their most profitable customers, and attracting their most valuable prospects.

The Entiera VDataSuite helps businesses build and maintain their important data assets for effective marketing, including data hygiene and integration, analytics, customer profiling, data append and fulfillment systems.  Marketers can then maximize the value of that information to reach customers more profitably than ever before. Because the suite is provided on demand, there is no software or hardware to purchase and the environment can be accessed for a single monthly fee.

Entiera VDataSuite includes:

• VDataStudio – a comprehensive extract, transformation and load (ETL) solution that lets businesses clean and consolidate their data sources into a single 360 view of their customer.  Data Hygiene and Integration Records selected from the marketing universe are CASS certified and ready to mail, letting businesses bypass time consuming and costly merge/purge processes.

• VAnalytics – services and tools that allow business to better understand customers and run predictive models to improve the results of any marketing campaign by identifying the prospects and customers most likely to respond or buy. Businesses can perform powerful modeling and segmentation analysis using market leading statistical analysis tools to improve prospect response.

• VDataPipe – enables data providers to rapidly deploy an e-commerce site that empowers customers to self select prospect lists and data overlay requests.

• VFullfillment - provides the hardware, software, and Internet connectivity required to host any fulfillment platform and meet the needs of all constituents.  With this on-demand capability, businesses can rapidly deploy a customized fulfillment system customized to their needs.

• Marketing Universe – Users can access and can apply VDataSuite tools to this comprehensive database with over 155 million consumer households and 23 million business locations, complete with hundreds of demographic, firmographic, psychographic, and behavioral attributes. 

Easy, Fast and Cost-Effective
The Entiera VDataSuite has an easy-to-use graphical user interface for working with the data in each phase. Since it is an on-demand solution, there is no need to spend weeks or months training staff to use a new software package; VDataSuite’s simple flow chart design lets businesses have their staff up and running in a day or two.  Total solutions can be deployed in as little as 60 days.

"Rather than spending millions of dollars on the software and hardware necessary to get their marketing on track, companies can turn to VDataSuite to access these powerful tools on a subscription basis," said Entiera CEO Pat O'Halloran.  "It's the ultimate marketers' toolbox, with end-to-end solutions that let businesses maximize their resources while increasing the value of their customer relationships."
 

About Entiera
Entiera is the premier provider of the industry's first On Demand Marketing Platform. As a leading software-as-a-service marketing automation provider, Entiera drastically reduces total ownership costs and deployment times versus traditional marketing solutions. The comprehensive Entiera suite offers campaign management and automation; event-based marketing, marketing analytics, predictive modeling and direct access to the Marketing Universe, a comprehensive business and consumer prospect database. Entiera was founded in 2005 and is headquartered in Minneapolis, MN with offices in Providence, Denver, London and Bangkok, Thailand.  Visit www.entiera.com.