Entiera Sets Strong Pace for 2010
Release date: 5/18/2010
Entiera, a leading software-as-a-service marketing automation provider, has set a strong pace for 2010 with a host of new clients, enhanced technology and steady revenue growth.
Entiera signed six new deals in the first quarter of 2010, producing a 350% growth rate year-over-year from the first quarter of 2009. New clients include Encore Software, Our365 and a large consumer goods company, plus three businesses from the telecommunications space -- an industry where Entiera continues to carve out a prominent niche
The company also recently released Entiera Insight 3.5, adding key updates to the Entiera Insight suite, a comprehensive marketing automation solution that provides customers with the ability to understand their customers and create targeted, timely, cross channel marketing campaigns. New features include:
• Insight Plan - a marketing resource management solution that allows users to manage marketing budgets, task and workflow handoff and track the effort in getting a campaign out the door.
• Multi-Variate Testing Tool - a drag and drop tool to establish complex testing plans that are easily applied to the campaigns.
• Fractional Allocation - user definable metrics that can be used to measure the entire marketing budget from mass media, interactive advertising and direct channels.
Entiera is well on its way to increase revenue by another 200% from 2009, with arrangements underway to add multiple top-name clients in the next few months.
“Entiera’s success reflects the needs of today’s marketers,” said Entiera Chief Executive Officer Pat O’Halloran. “Our on-demand solutions are quicker to implement, cost less, and let marketers use a single platform to acquire and keep customers with numerous applications across multiple channels. We empower marketers with the tools they need to succeed.”
Entiera is the premier provider of the industry’s first On Demand Marketing Platform. As a leading software-as-a-service marketing automation provider, Entiera drastically reduces total ownership costs and deployment times versus traditional marketing solutions. The comprehensive Entiera suite offers campaign management and automation; event-based marketing, marketing analytics and predictive modeling. Entiera was founded in 2005 and is headquartered in Minneapolis, MN with offices in Providence, Denver, London and Bangkok, Thailand. Visit www.entiera.com