Entiera and XSell Form a Strategic Alliance
Release date: 3/8/2010
XSell, LLC, the leading provider of on-demand cross-sell, loyalty and retention technology, and Entiera, Inc. the leading provider of software-as-a-service marketing automation solutions, jointly announced a new strategic alliance today. The alliance will provide clients of both XSell and Entiera with an integrated marketing platform that seamlessly delivers advanced campaign analytics, offer optimization and personalized delivery at the point of interaction with end consumers. The Alliance combines the power of XSell’s FrameworX 4.5 product suite with Entiera’s Insight 3.0.
XSell’s FrameworX series combines best practices with specific refinements to deliver targeted industry solutions. The Customer Interaction Management platform leverages an institution’s proprietary customer data – along with other consumer marketing data – to determine what products the customer is eligible for, and likely to purchase, with tailored pricing, personalized offers and customer-specific value propositions. “Our platform is designed for organizations that are focused on leveraging customer interactions to increase loyalty, revenue and products per customer,” said Rob Lee, CEO of XSell. “As institutions in most industries focus on existing customers as a vehicle for growth, they must deliver compelling, personalized offers based upon each customer’s unique needs.”
The Entiera Insight suite is a comprehensive marketing automation solution that provides customers with the ability to understand their customers and create targeted, timely, cross channel marketing campaigns. “The Entiera Insight/XSell FrameworX integration was built in direct response to our client’s needs,” said Jeff Hassemer, Senior Vice President of Product and Marketing for Entiera. “We are excited to provide the market a system that can bring deep knowledge that our customer database offers into every customer interaction.” The key feature of the integration between the two systems is the ability to drive a complete knowledge of customer value into the real time Multi-Channel interactions driven by XSell. This increases the effectiveness of those interactions and allows companies to truly differentiate how they treat their best customers, and getting more from those who are not.
The XSell and Entiera solutions deliver immediate return on investment as the complementary end to end software-as-a-service platform is deployed rapidly and efficiently and delivers a unique and powerful combination of data analytics, offer optimization and presentment at the point of interaction with an existing customer or prospect.
About Entiera
Entiera is the premier provider of the industry’s first On Demand Marketing Platform. As a leading software-as-a-service marketing automation provider, Entiera drastically reduces total ownership costs and deployment times versus traditional marketing solutions. The comprehensive Entiera suite offers campaign management and automation; event-based marketing, marketing analytics, predictive modeling and direct access to the Marketing Universe, a comprehensive business and consumer prospect database. Entiera was founded in 2005 and is headquartered in Minneapolis, MN with offices in Providence, Denver, London and Bangkok. For more information, please visit the company’s Web site at www.entiera.com.
About XSell
XSell helps companies delight customers with personalized value propositions, leading to better service, higher sales and lower risk. The XSell “software as a service” platform provides sophisticated yet simple to deploy technology that delivers targeted, compelling product and service recommendations through any customer touch point - including call centers, websites, mobile devices and interactive voice response (IVR) units. The XSell Interaction Management platform is currently deployed by leading organizations in a variety of industries including top ten financial institutions, national telecommunications providers and several top ten cable operators. For more information about XSell and our Industry Solutions, please visit the company’s Web site at www.GoXSell.com.