NewWave Communications Selects Entiera Insight

Release date: 1/12/2010

Entiera, a leading software-as-a-service marketing automation provider, has been selected to support integrated multi-channel marketing for NewWave Communications, a leading provider of cable television, phone and internet services.

NewWave Communications will use Entiera Insight, a comprehensive marketing automation solution that gives businesses the ability to understand their customers and create targeted, timely, cross channel marketing campaigns. Entiera will provide NewWave Communications with customer strategy, analytics, and data-driven marketing programs, in addition to hosting an industry-leading database marketing solution for creating and executing multi-channel customer engagement.

"We've hired Entiera as our strategic business partner to help us improve key organizational metrics, including new customer acquisition, reduce customer churn and improve customer lifetime value" said Kyle Alcorn, NewWave Communications vice president of marketing.  "Entiera will help us integrate our functional areas and channels across sales, marketing and service to be able to put the right offer at the right time within the right channel."

"We are pleased to add NewWave Communications as our newest client" said Entiera senior vice president and general manager Kevin McShane.  "We fundamentally believe an organization’s most valuable asset is the customer portfolio.  By leveraging analytics and marketing automation we are going to push insight from our marketing database environment into channels including NewWave’s call center to drive a highly personalized interaction with customers and prospects.  This analytics-driven, marketing automation and multi-channel capability will help NewWave Communications drive customer equity."

About Entiera
Entiera is the premier provider of the industry’s first On Demand Marketing Platform. As a leading software-as-a-service marketing automation provider, Entiera drastically reduces total ownership costs and deployment times versus traditional marketing solutions. The comprehensive Entiera suite offers campaign management and automation; event-based marketing, marketing analytics, predictive modeling and direct access to the Marketing Universe, a comprehensive business and consumer prospect database. Entiera was founded in 2005 and is headquartered in Minneapolis, MN with offices in Providence, Denver, London and Bangkok, Thailand.  Visit www.entiera.com

About NewWave Communications
NewWave Communications is a cable television, high speed internet, and digital telephone service provider servicing communities in Arkansas, Illinois, Missouri, Kentucky, South Carolina, and Tennessee.  NewWave was founded in 2003 and today has over 400 employees, annual sales over $100 Million and over 115,000 customers.  www.newwavecom.com