Entiera  

USA: (866) 387-4271
UK: +44 20 8942 7322

Executive Team

Entiera is led by a strong team of pioneers and luminaries in the marketing automation and database marketing industry, who saw clients grappling with the proliferation of data sources and marketing channels, and the complexity of managing it.

Based on experience from hundreds of engagements, we distilled into Insight the ‘must have’ functionality (eliminating bloatware) at a radically lower price. We also decided to forego the licensed software model to create an on demand solution, freeing our clients from the headache and implementation delays associated with on-premise deployments.

Ted Ansusinha

Ted Ansusinha

Ted Ansusinha
CEO & Co-Founder


Ted co-founded Entiera in 2007. Ted served as President and COO and a Director from 2007 to 2010. In June 2010, Ted moved into the role of Chief Executive Officer. As CEO, Ted is responsible for the overall leadership and direction of the company.


Prior to Entiera, Ted was at Accenture for over 17 years, including the last five years as Partner. In his role at Accenture, Ted was responsible for leadership of the Customer Analytics and Marketing Automation practice areas. He helped to grow this practice from start-up to over $250 million in annual revenue in less than a five year timeframe. Ted also personally led highly successful engagements in implementing customer analytics and campaign management solutions for a number of clients across the banking, telecommunications, and retail industries. Outside of Entiera, Ted serves as Director of the Malcolm W. Robinson Foundation for "Future Leaders in the area of Behavioral Science".


Ted holds a B.S. in Industrial Engineering and an M.B.A. in Quantitative Analysis, both from the University of Wisconsin-Madison. He holds three U.S. patents in the areas of Customer Analytics and Adaptive Marketing.

Jeff Wilkins

Jeff Wilkins

Jeff Wilkins
CTO & Co-Founder


Jeff Wilkins serves as the CTO of Entiera, where he oversees the product development organization. He has also served as Chairman of Entiera since May 2007, and was also a Director of Myrge Technologies from its inception until its merger with Entiera in March, 2007.


Dr. Wilkins most recently served as the President of RedSail Interactive, a premier provider of Internet lead generation services and a wholly-owned subsidiary of PRIMIS Marketing Group. Dr. Wilkins was the Chairman and CEO of MarketModels, a leading provider of data-centric marketing solutions acquired by PRIMIS in October, 2005. Prior to joining MarketModels, Dr. Wilkins was a Sr. Vice President at 24/7 Real Media (NASDAQ-listed until its acquisition by WPP in July 2007). He previously co-founded and served as President of Sift, Inc. an Internet direct marketing firm acquired by 24/7 Media in March, 1999. Prior to founding Sift, Dr. Wilkins served as President, Chief Operating Officer and a Director of EyeSys Technologies, Inc. and also held various marketing and business development positions with Sun Microsystems, Inc.


Dr. Wilkins holds an M.B.A. and a Ph.D. in Electrical Engineering from Stanford University. He holds four US Patents in data mining and electronic design.


Tim Drasler

Tim Drasler

Tim Drasler
Senior Vice President of Partner Development


Tim Drasler has 18 years experience leading sales and channel sales initiatives in the marketing automation, customer intelligence and consumer data integration software categories and is highly networked within the industry.

Prior to joining Entiera, Tim ran the partner channel at Unica, where he successfully built an extensive partner network of marketing services providers and systems integrators. Prior to Unica, Tim led partner efforts in the Americas at Protagona Worldwide, while focusing on technology partners and marketing services providers. Previously Tim led partner efforts at Acxiom Corporation, and helped launch Acxiom's Abilitec, to the partner community. Tim began his career by playing key sales and marketing roles during the early stage growth of Firstlogic Inc., prior to its acquisition by SAP.

Having joined Entiera in November 2009, Tim has established multiple key strategic partnerships with leading marketing services providers, marketing agencies and technology companies across North America. His efforts have helped Entiera easily transition from a direct sales model to a partner focused sales model.

Tim resides in Silicon Valley where he's a member of; The Churchill Club, The Silicon Valley Venture Community, and a member of the Buck/Cardinal Club, Stanford University Athletic Department.


Fred Rheault

Fred Rheault

Fred Rheault
Vice President, Development & GM Entiera Bangkok


As Vice President of Development, Fred is responsible for leading the software engineering teams, executing the product roadmap and managing Entiera’s Bangkok Development and Support Center. At Entiera, Fred is behind the effort for implementing an agile development process, as well as fully automating the testing and deployment of the Entiera Insight application.


For the last 10 years, Fred worked mainly as a consultant in the domain of project management and methodology for clients such as ING and Cigna, helping those companies redefine their development process, increase their productivity and software quality.


Fred has a B.B.A. from HEC Montreal, and an Msc. in Software Engineering from University of Montreal. He is also a certified PMP from the Project Management Institute and CSM from the Scrum Alliance.


Meekiat Jongpisuttisophon

Meekiat Jongpisuttisophon

Meekiat Jongpisuttisophon
Chief Architect & VP Advanced Projects


As Chief Architect and VP, Advanced Projects, Meekiat is responsible for software architecture and technology direction for both the Entiera CDI and Insight platforms.


Meekiat has over 11 years of experience in software development process starting from requirement analysis, software design, implementation, testing, deployment and maintenance and also technologies including UML, J2EE, application server, variety of databases and also Windows and Linux base system. Prior to joining Entiera, Meekiat lead teams in various enterprise class software projects for clients such as Novatis, Pfizer, GSK, UBS and Bell Canada.


Meekiat holds a Bachelor of Computing in Computer Science from Thammasat University in Thailand (top 2 University in Thailand. He also holds a Java Developer Certification.


Shane Fox

Shane Fox

Shane Fox
Vice President, Implementation


Shane Fox leads Entiera's client service organization, where he focuses on capturing customer requirements, DB/system design and implementation.


He brings more than 15 years of direct marketing and database consulting experience to Entiera, having served in both vendor and client roles during his career. This experience helps him design and deliver products and services to clients with one singular goal in mind, to put the right data into the hands of the right people at the right time, as efficiently as possible.


Prior to his role of Vice President of Client Services, he was Senior Director – Client Services/Implementation at Entiera. Fox served as Vice President of Sales & Marketing at MarketModels, a subsidiary of AccuData Integrated Marketing, where he assisted clients in a wide range of industries, including banking, advertising, and retail. Before MarketModels, Fox spent six years as V.P. of Marketing for Goldleaf Financial Solutions (Nasdaq GFSI), formerly PBiz (Private Business, Inc.), a Tennessee-based company that provides software, e-commerce, marketing, and sales support for community financial institutions. Fox is active in direct marketing industry associations and an officer of the Tennessee Chapter of the Direct Marketing Association.


Denise Archuleta

Denise Archuleta

Denise Archuleta
Vice President, Clinet Services


Denise joined Entiera in October 2010 as a Strategic Consultant. She currently serves as the Vice President, Client Success, where she is responsible for helping Entiera clients maximize results throughout the customer lifecycle.


Prior to joining Entiera, Denise was Vice President, Global Database Services for Western Union. In this role, she successfully managed a global database build and analytics team to serve the needs of a complex, global organization.


Denise also brings over 18 years experience in the database marketing arena having worked for Customer Insight Company (CIC), a pioneer in the database marketing space.


Tom Ansusinha

Tom Ansusinha

Tom Ansusinha
Senior Director, Implementation


Tom joined Entiera August 2008 and is currently Senior Director of Implementation Services. In his role at Entiera, Tom is responsible for leading his team in requirements gathering, database design and implementation for new Entiera clients.


Prior to Entiera, Tom was at Unlimited Solutions, Inc. for over 15 years where he served as President and Chief Operating Officer. Tom was responsible for direction of the company and overseeing the development of the software systems produced for manufacturing companies and companies in the cattle feeding industry. Tom helped develop the initial systems and guide the development of the software that provided successful management, health, and feeding systems to some of the largest cattle operations in the U.S.


Tom holds a B.A. in Economics from Lawrence University, and a Masters in Engineering Management from Northwestern University.