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Entiera and The Willow Group Selected by AGIA
Entiera and The Willow Group Selected by AGIA
Release date: 12/20/2010
Entiera, the recognized leader in SaaS interactive enterprise marketing solutions and The Willow Group, a systems integrator with expertise in both financial services and database marketing, today announced that AGIA, a leading US affinity marketer, has chosen Entiera as both the marketing platform and enterprise marketing application to power their future marketing. The Willow Group, a strategic partner of Entiera, was selected as the systems integrator for this key initiative.
"We were impressed by the combined team of Entiera and The Willow Group"
Entiera and The Willow Group were selected over seven other vendors because of Entiera's short implementation timeframe, comprehensive functions and features and dedicated support and commitment to success, and due to The Willow Group’s track record of providing broad and deep professional services to the financial services industry.
AGIA wishes to extend its leading marketing capabilities by offering a single marketing platform that enables customer data integration, analytics, reporting, campaign management, and social media.
"We were impressed by the combined team of Entiera and The Willow Group," said Dag Von Ruden, chief marketing officer, AGIA. "They took the time to understand our needs and I believe they are committed to our success. The Entiera product was by far the strongest solution we looked at out of a very crowded field."