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TargetData Selects Entiera to Power Enterprise Marketing Program
TargetData Selects Entiera to Power Enterprise Marketing Program
Release date: 6/17/2011
Entiera, Inc., the premier provider of on demand customer dialogue management solutions, has formed a relationship with TargetData, the leading U.S. provider of new mover data. TargetData has selected the Entiera Insight platform to power its enterprise marketing efforts and execute customer communications across multiple channels. TargetData wishes to extend its marketing capabilities by offering a single marketing platform that enables customer data integration, analytics, reporting, campaign management, and social media.
Entiera was selected because of its highly flexible cloud based solution with functionality that includes: 1) Advanced CDI, to integrate of data from multiple disparate online or offline sources 2) High Performance Analytic Database, with advanced reporting to generate actionable insights and improve marketing ROI and 3) Customer Dialogue Management Platform, which allows for full connectivity to third party communication channels including email, SMS Text, and various social media platforms. As an on demand offering, Entiera is able to deliver its platform in a short implementation timeframe and at radically reduced cost.
About TargetData
Target Data, Inc. is transforming the world of mover marketing. As the industry’s only provider of an end-to-end platform for integrated mover marketing solutions, powered by the most accurate, most comprehensive, pre-mover data available, we make it possible for businesses to accurately identify, deeply understand and rapidly market to the greatest number of movers. Our proprietary, data-driven approach accurately identifies movers within days of listing their homes for sale. This provides our customers with unequalled opportunities that enable them to more successfully market to movers. With the addition of our unprecedented executional capabilities, they are able to take their mover marketing programs to levels of efficiency never before possible.
About Entiera
Entiera is the premier provider of On Demand Customer Dialogue Management Platforms. The Entiera Insight platform helps optimize every marketing interaction with customers, and drives marketing ROI by consolidating customer data and making it actionable across marketing channels. Entiera's unique open architecture enables seamless connectivity to data sources and channels (including web, social, email and mobile), including real-time, event driven interactions. Entiera helps our attain increased customer relevance and increased revenue as a result, all through a cost effective software as a service platform. Launched in 2007, Entiera is headquartered in Denver, Colorado, with offices in Minneapolis, London and Bangkok. Visit www.entiera.com for more details.