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In 1895, the first catalog was sent. In the 1960’s, telemarketing was born. The 1990’s brought us email marketing and internet advertising. In the past 5 years, we have seen the growth of Search Engine Marketing, Behavioral Targeting, Social Media, Web Widgets and Mobile Marketing. The point is that the pace of change and the proliferation of marketing channels are increasing at an exponential rate. With that stated, the fundamentals of direct marketing such as segmentation and selection, offer management and execution remain the same. Today’s marketer must be able to quickly and effectively utilize all marketing channels while maintaining a consistent brand and message to the customer.
Enter the new era of Multi-Channel Campaign Execution
Entiera Campaign is an easy to use, point and click, user interface that allows you to build even the most complex campaigns quickly. The unique design allows marketers to define multiple channels within the same campaign construct. Campaigns can be automated or batch based, and include multiple waves or contacts per customer. In addition, marketers utilize the same interface to access the Marketing Universe, enabling them to select targeted prospects for the campaign without complex relationships with outside vendors.
Finally, one user interface for all of your marketing campaigns. The solution even allows you to define budget numbers and response curves that enable you to report actuals vs. budget at anytime via the advanced reporting module.
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