Marketers at large enterprises have a number of important considerations. Entiera helps address these challenges:
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Data Integration. Large organizations touch customers and prospects in myriad ways and through numerous business units or divisions. It's often difficult to achieve a 360 degree view of a customer or prospect when data is housed in incompatible 'silos' throughout an organization. Contact managers, billing systems, customer service, product registration applications, marketing databases, and even excel spreadsheets can all contain valuable information. Add to that third party data and lists, and the integration challenges are even greater. Entiera offers a suite of data hygiene and data integration services to combine multi-source customer and prospect data into a coherent, usable whole.
- Assembling the Marketing Infrastructure. The complexities of marketing initiatives in large organizations require a sophisticated infrastructure. Acquiring that infrastructure requires marketers to buy and integrate numerous applications (ETL tools for CDI, campaign management, BI/reporting, analytics and modeling, and more) and data (prospect lists and customer profiling). Entiera offers an all-in-one solution, built with a 'best practices' approach.
- Scalability. Marketing automation programs at large companies need proven scalability to handle data sets of hundreds of millions of records. Entiera's on demand solution provides the infrastructure needed now, and as your programs and plans scale.
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