Organizations large and small are flocking to the on-demand model for business applications. On-demand is the antidote to many of the headaches associated with the traditional on-premise software model. With no software or hardware to buy, install, maintain, or upgrade, the popularity of on-demand grows with organizations that are increasingly asked to do more with less.
Total Cost of Ownership Model
Use this tool to personalize your ROI and TCO numbers. You can place in your customer size and marketing revenue to see exactly what a SaaS Marketing Platform can do for you.
With the proliferation of marketing channels, marketing has become more of an eco-system than a direct channel effort. Being able to understand the relationships between your customer marketing channels is a critical component in understanding the effectiveness of your marketing campaigns. In short, understanding how each marketing channel is working together helps to ensure that you are maximizing the efficiency of your marketing budget.
Do universities have customers? Absolutely, but perhaps the term customer doesn’t really work in a university context. The word member might be a better identifier and the description, members of a university community, might be more appropriate. Changing these terms elicits several questions. Who are these members and to become a member does a person have to be affiliated with a particular university? At what point does someone join this member community; when they are admitted to the university, when they graduate, or when they donate money? And once they join, does any event or action end or cancel their membership, (i.e., do they ever cease being members?). Finally, how should a university interact with its members? This paper will take a holistic view of member interactions within a university environment and will address the above questions. In addition, this paper will outline both problems and solutions for interacting with members of a university community.