As customers are demanding more flexibility with respect to the sales, service and marketing channels they can interact with, and as social media continue to increase in importance, true multi-channel marketing is more important than ever. In addition, customers increasingly expect to be engaged in relevant dialogue based upon their actions and requests versus traditional non-synchronized messaging.
Entiera's Customer Dialogue Management Platform brings leading edge capabilities to address today's multi-channel marketing needs. The system leverages a “drag and drop” intuitive interface to streamline the creation of even the most complex marketing campaigns and interactions. The platform is comprised of two messaging modalities: Campaign Manager and Marketing Interaction Designer.
Campaign Manager
Designed for batch campaigns, Campaign Manager features powerful filtering and segmentation tools to precisely target the desired audience. Campaigns can incorporate both online (e-mail, mobile, social) and offline (direct mail and telemarketing) channels, with complex event or time triggered follow-ups.
Campaign Manager Supports Multi-Channel Batch Campaigns (click to enlarge)
Marketing Interaction Designer (MID)
MID is designed to engage customers in a true one-to-one dialogue, with the timing and content of interactions specified at the individual customer level. External events received via a web service, such as a product registration or ecommerce transaction, can be used to trigger a personalized messaging stream in real-time. And, like Campaign Manager, MID can execute multi-step messaging to customers based upon time or responses to previous steps in the campaign.
Marketing Interaction Designer Powers Highly Custom, Real-time Interactions (click to enlarge)
Features & Benefits
Enter the New Era of Marketing, by taking your marketing campaigns and interactions to the next level. Consider the Entiera advantages:
- Ease of Use. Entiera's Customer Dialogue Management Platform provides a highly intuitive and user friendly environment that enables users to become proficient in a matter of hours versus days or weeks. The completely modern user interface provides "drag-and-drop" controls to enhance the user experience and enable the efficient creation of even highly complex campaigns. There is no compromise with respect to ease-of-use and powerful functionality.
- Closed Loop Model. The campaign management platform is built upon a closed-loop marketing process model that provides an integrated set of capabilities to continually optimize marketing actions over time using "test and learn" campaign approaches:
- Analyze – generate actionable insights using a variety of dashboard, reporting and ad hoc query tools.
- Plan – use the insights to plan and budget the optimal set of marketing activities.
- Create – design and build of cross-channel marketing campaigns.
- Execute – execution of campaigns to the customer with closed-loop feedback of response data.
- True Multi-Channel Capabilities. Leveraging an open, web-services architecture, the campaign management platform offers true multi-channel marketing. Entiera provides open API connectivity to email, social, web, and print on demand channels (among others). Customers can now be contacted via their preferred channel and communications across channels can be synchronized in a single platform.
- Flexibility. Entiera is unique in the marketplace in supporting a wide variety of campaign types:
- On-Demand Campaigns – at any time, users can go into the platform and build on-demand campaigns specifying various segmentation rules using attributes in the database.
- Recurring or Scheduled Campaigns – campaigns can be setup to run in an automated fashion at various intervals (inner-day, daily, weekly, etc.) that are specified by the user.
- Event Triggered Campaigns – external events received via web service can be used to trigger campaigns in real-time. The campaigns can execute a multi-step messaging to customers based upon time or responses to previous steps in the campaign.
- Data Driven Power. Finally, the Entiera customer dialogue management platform is designed to fully harness the power of the full Entiera value proposition (robust customer data integration and high performance, 360 degree view customer database. Users finally have the power to use full customer data to understand comprehensive customer purchases, ownership and behaviors over time and across channels to truly deliver relevant and powerful marketing messages, ultimately driving to superior ROI and customer engagement.