UNDERSTAND YOUR CUSTOMERS.
GENERATE ACTIONABLE INSIGHTS.
If you've ever asked questions like...
- What do my best customers look like? Which prospects look most like them?
- How do I segment my customers, into groups that look and act alike?
- How many customers do I have? Which customer acquisition sources yield the greatest number of, and most valuable, customers?
- How healthy is my database? Am I over- or undermarketing?
- What are the best upsell/cross-sell opportunities for each of my customers? Who is at risk for churn?
- What customers/prospects should I include in my next marketing campaign, based on their likelihood to respond?
- Which customers are truly interested in my campaigns? Who needs to be re-engaged?
Entiera Insight is the solution for you. Generate actionable customer insights with a purpose-built reporting and analytic framework, powered by high performance database technology.
Reporting
Entiera Insight offers three layers of reporting to help marketers answer these questions. Insight offers three layers of reporting:
- Quick Count. Now marketers can get a quick assessment of their database, without involving IT. Using a "drag and drop" query builder, run even the most sophisticated counts in seconds.
- Standard Reports & Dashboards. Insight embeds a series of flex-based reports and dashboards covering CDI/DB build statistics, database population reports and campaign response. Know at a glance trends in your database, such as the number of unique customers, households, transactions, or records with active e-mail addresses. Perform sophisticated longitudinal analysis to determine which customers are truly engaged with your marketing programs, and which aren't.
Database Trends Report (click to enlarge)
- Ad Hoc Reporting. Insight leverages the full power of a columnar database to provide true ad hoc reporting. A simple drag and drop interface allows marketers to create and run their own reports.
Database Technology
With the explosion in the number and size of customer data sources, database performance and flexibility have become of paramount concern. Historically, marketers have had to make do with database technology that requires a big compromise between design flexibility and high performance.
With Entiera, enter the new era of marketing. Underlying Insight's impressive reporting and analytics performance is a marketing database leveraging revolutionary non-relational technology from Vertica.
The Entiera Marketing Database features a high performance columnar design and a fully custom schema for your customer and campaign data. Some of the benefits of our solution include:
- Faster Queries. Open doors to analyses that were previously either too time-intensive or impossible to complete. The Entiera Marketing Database uses a columnar store architecture, which provides 50-100X better query performance than traditional RDBMS systems.
- Scalability. Our solution offers proven scalability to petabytes of data and hundreds of billions of records. The system can grow incrementally, by simply adding servers and/or storage automatically and on the fly. Entiera makes it operationally simple to increase storage capacity and increase performance by adding compute and storage resources without taking the DB offline.
- Flexible DB Design. Our metadata-driven design allows clients to implement the database schema that best fits their business needs. It also allows clients to change the schema or add new computed or derived fields without database restructuring.
- High capacity, real-time load and update performance. Load data at speeds of up to 5TB per hour. Today, information is generated continuously around the clock, and as a result, overnight batch windows of loading data are a luxury of the past. Marketers must be able to load information into their database nonstop, while simultaneously allowing access to the data for rich analytics and campaigning.
- Lower cost. The Entiera Marketing Database was designed to be both high performance and cost-effective. Our solution uses a distributed MPP architecture, which supports higher performance through commodity hardware not expensive proprietary hardware solutions like Netezza or Teradata. Data compression of 20X is commonly achieved for our client's data, which dramatically reduces the cost compared to index-laden RDBMS systems. And as an on demand offering, we provide compelling cost advantages over licensed deployments. And we pass these savings on to you.
To learn how Entiera's High Performance Analytic Database can generate actionable insights for your business, please contact us for a free consultation.
Entiera. Enter the New Era of Marketing.