Shift to web leaves travel & hospitality marketers with disparate data

A fundamental shift has transformed marketing in the Travel and Hospitality industry. T&H companies have done a phenomenal job with online marketing efforts and lead many other industries in the use and optimization of online marketing tactics. However, this very success has resulted in multiple data silos for on and offline activity, creating difficulties tracking customers across multiple channels. This is exacerbated by multiple anonymous travel searches and many abandoned searches. How does a Travel & Hospitality marketer capitalize on available data to optimize their environment?

The Entiera Marketing Platform

The Entiera Marketing Platform can help.  It is the first Enterprise Marketing Platform offered in a true On Demand deployment model (Software as a Service) increasing time to market and ROI by decreasing complexity and costs to the marketer. The Entiera Marketing Platform includes:

• A Consolidated Multi-Source Marketing Database: Entiera utilizes over 80 different algorithms to consolidate data from different sources. In this way, we can bring together a customer centric marketing database that highlights customer behavior across multiple channels to include, Web, Email, Direct Mail, Search, Mobile and Mass Media. This provides marketers with a true consolidated view of the customer at all times.
• A World Class Marketing Automation Engine: Entiera is a state of the art marketing automation solution that enables retailers to create, execute and measure both automated and batch based campaigns. Providing the marketer with the tools that they need to effectively manage all marketing activity, both inbound and outbound, in a single user interface.
• Insight into your marketing world:  Entiera Dashboard and Entiera Report provides a complete customer centric view of how all of the marketing budget is performing. From the Executive level dashboard report to the integrated statistical modeling engine, the Entiera solution provides marketers at all levels with the insight that they need to optimize the marketing budget.
• Ready access to Prospect and Overlay Data:  The Entiera Marketing Universe is a consolidated multi-source data repository. Retailers have access to over 500 different attributes that helps them to retrieve a highly targeted group of prospects from within the same interface used for customer campaigns. In the end, marketers can execute marketing campaigns directly from the Entiera Market solution, eliminating time consuming and costly processes within the direct marketing effort.