In today's economy, converting your best leads is more important than ever

Lead generation is the name of the game for the B2B marketer. Industry shows, outbound telemarketing, e-mail blasts, direct mail, white paper syndication, and download offers from the website are all tools of the trade. But how do B2B marketers measure the effectiveness of this customer and prospect interaction? What techniques generate the most cost-effective leads, with the highest ROI? Which channels and techniques generate customers with the highest lifetime values? Many B2B marketers struggle with managing and measuring lead generation activities. The solution is to enter the next era of marketing with Entiera.

Our solution for B2B begins with a consolidated view of your customers, and a consolidated view of your marketing budget. Key elements of the solution include:

• Marketing Calendar - view and track your events, campaigns, promotions, lead generation efforts and programs in a single marketing budget. You are able to see the effort in either a flexible calendar view or a spreadsheet like budget, both which can be modified to ensure the optimal budget performance.
• Lead Scoring and Distribution - append data in real time and use that to score incoming leads quickly. Easily move them into a Salesforce Automation tool or move the client into a multi-wave campaign based on that score.
  
• Cross Channel Content Management - Whether you are creating an email, mobile message, tweet or facebook update. Manage your content in a single area and reuse content across channels
  
• Task and Workflow Management - collaborate with team members and track content, campaign and plan approvals
  
• Cross Channel Campaign Execution - Whether your effort calls for a batch campaign, triggered program or real time interaction, Insight can control the messaging
  
• Longitudinal Campaign Response Allocation - see the sum total of the marketing efforts that generate the conversion event
  

Entiera's Interactive Marketing platform helps the B2B marketer manage thier complex marketing environment. 

Entiera Marketing Platform

Entiera is the first Interactive Enterprise Marketing Platform offered in a true Software as a Service model. This speeds time to market and ROI by decreasing complexity and costs to the marketer. The Entiera Marketing Platform includes:

• A Consolidated Multi-Source Marketing Database: Entiera utilizes over 80 different algorithms to consolidate data from different sources. In this way, we can bring together a customer centric marketing database that highlights customer behavior across multiple channels to include, Web, Email, Direct Mail, Search, Mobile and Mass Media. This provides marketers with a true consolidated view of the customer at all times.
• A World Class Marketing Automation Engine: Entiera Market is a state of the art marketing automation solution that enables marketers to create, execute and measure both automated and batch based campaigns. Providing the marketer with the tools that they need to effectively manage all marketing activity, both inbound and outbound, in a single user interface.
• Insight into your marketing world:  Entiera Dashboard and Entiera Report provides a complete customer centric view of how all of the marketing budget is performing. From the Executive level dashboard report to the integrated statistical modeling engine, the Entiera solution provides marketers at all levels with the insight that they need to optimize the marketing budget.
• Ready access to Prospect and Overlay Data:  The Entiera Marketing Universe is a consolidated multi-source data repository. Marketers have access to over 500 different attributes that help to retrieve a highly targeted group of prospects, with role and contact support, from within the same interface used for customer campaigns. In the end, marketers can execute marketing campaigns directly from the Entiera Market solution, eliminating time consuming and costly processes within the direct marketing effort.