In today's economy, converting your best leads is more important than ever

Lead generation is the name of the game for the B2B marketer. Industry shows, outbound telemarketing, e-mail blasts, direct mail, white paper syndication, and download offers from the website are all tools of the trade. But how do B2B marketers measure the effectiveness of this customer and prospect interaction? What techniques generate the most cost-effective leads, with the highest ROI? Which channels and techniques generate customers with the highest lifetime values? Many B2B marketers struggle with managing and measuring lead generation activities. The solution is to enter the next era of marketing with Entiera.

Entiera Marketing Platform

Entiera is the first Enterprise Marketing Platform offered in a true On Demand deployment model (Software as a Service, also known as "SaaS") increasing time to market and ROI by decreasing complexity and costs to the marketer. The Entiera Marketing Platform includes:

• A Consolidated Multi-Source Marketing Database: Entiera utilizes over 80 different algorithms to consolidate data from different sources. In this way, we can bring together a customer centric marketing database that highlights customer behavior across multiple channels to include, Web, Email, Direct Mail, Search, Mobile and Mass Media. This provides marketers with a true consolidated view of the customer at all times.
• A World Class Marketing Automation Engine: Entiera Market is a state of the art marketing automation solution that enables marketers to create, execute and measure both automated and batch based campaigns. Providing the marketer with the tools that they need to effectively manage all marketing activity, both inbound and outbound, in a single user interface.
• Insight into your marketing world:  Entiera Dashboard and Entiera Report provides a complete customer centric view of how all of the marketing budget is performing. From the Executive level dashboard report to the integrated statistical modeling engine, the Entiera solution provides marketers at all levels with the insight that they need to optimize the marketing budget.
• Ready access to Prospect and Overlay Data:  The Entiera Marketing Universe is a consolidated multi-source data repository. Marketers have access to over 500 different attributes that help to retrieve a highly targeted group of prospects, with role and contact support, from within the same interface used for customer campaigns. In the end, marketers can execute marketing campaigns directly from the Entiera Market solution, eliminating time consuming and costly processes within the direct marketing effort.