Increased competition and product proliferation requires a new marketing paradigm

In an era of proliferating products and cut-throat competition, telecommunications marketers have an abundance to consider. What's the best way to cross-sell product bundles such as a 'triple play' of Internet, telephony and television? Or within a service category such as telephony, who are the best prospects for vanille land lines, VoIP or Mobile? Dial up or Broadband? Cable or Satellite?  And should I use email, direct mail, phone, mobile, search or the web to make the offer?

These are all difficult questions that face today’s marketer in the Communication industry. Finding the answers is made more difficult by having the customer product and behavioral data stored in multiple locations that are not easy to access, let alone integrate into a single customer view.

The Entiera Marketing Platform

The Entiera Marketing Platform can help.  It is the first Enterprise Marketing Platform offered in a true On Demand deployment model (Software as a Service, also known as "SaaS") increasing time to market and ROI by decreasing complexity and costs to the marketer. The Entiera Marketing Platform includes:

• A Consolidated Multi-Source Marketing Database: Entiera utilizes over 80 different algorithms to consolidate data from different sources. In this way, we can bring together a customer centric marketing database that highlights customer behavior across multiple channels to include, Web, Email, Direct Mail, Search, Mobile and Mass Media. This provides marketers with a true consolidated view of the customer at all times.
• A World Class Marketing Automation Engine: Entiera Market is a state of the art marketing automation solution that enables marketers to create, execute and measure both automated and batch based campaigns. Providing the marketer with the tools that they need to effectively manage all marketing activity, both inbound and outbound, in a single user interface.
• Insight into your marketing world:  Entiera Dashboard and Entiera Report provides a complete customer centric view of how all of the marketing budget is performing. From the Executive level dashboard report to the integrated statistical modeling engine, the Entiera solution provides marketers at all levels with the insight that they need to optimize the marketing budget.
• Ready access to Prospect and Overlay Data:  The Entiera Marketing Universe is a consolidated multi-source data repository. Marketers have access to over 500 different attributes that helps them to retrieve a highly targeted group of prospects from within the same interface used for customer campaigns. In the end, marketers can execute marketing campaigns directly from the Entiera Market solution, eliminating time consuming and costly processes within the direct marketing effort.