Rising costs and shrinking margins call for new marketing solutions

In the not so distant past, a retailer could run their business with a simple customer file, a good list broker, some good intelligence on store locations and a weekly newspaper insert. Increasing competition, rising costs, and an economic slowdown have heightened the importance of marketing efficacy and efficiency. To further complicate matters, retailers must contend with an exploding marketing mix of search engines, affiliates, email, direct mail, broadcast media and mobile. 

It is increasingly difficult to gain a true view of customer behavior across all of these channels because data is kept in multiple silos within the organization. How can a consistent strategy be executed across all of these channels, without an accurate view of the customers to begin with?

Enter the New Era of Marketing Automation

The Entiera Marketing Platform

The Entiera Marketing Platform can help.  It is the first Enterprise Marketing Platform offered in a true On Demand deployment model (Software as a Service) increasing time to market and ROI by decreasing complexity and costs to the marketer. The Entiera Marketing Platform includes:

• A Consolidated Multi-Source Marketing Database: Entiera utilizes over 80 different algorithms to consolidate data from different sources. In this way, a customer centric marketing database is created that highlights customer behavior across multiple channels including Web, Email, Direct Mail, Search, Mobile and Mass Media. This provides marketers with a true consolidated view of the customer at all times.
• A World Class Marketing Automation Engine: Entiera is a state of the art marketing automation solution that enables retailers to create, execute and measure both automated and batch based campaigns. Providing the marketer with the tools that they need to effectively manage all marketing activity, both inbound and outbound, in a single user interface.
• Insight into your marketing world:  Entiera's dashboard and reports provides a complete customer centric view of how all of the marketing budget is performing. From the Executive level dashboard report to the integrated statistical modeling engine, the Entiera solution provides marketers at all levels with the insight that they need to optimize the marketing budget.
• Ready access to Prospect and Overlay Data:  The Entiera Marketing Universe is a consolidated multi-source data repository. Retailers have access to over 500 different attributes that helps them to retrieve a highly targeted group of prospects from within the same interface used for customer campaigns. In the end, marketers can execute marketing campaigns directly from the Entiera Market solution, eliminating time consuming and costly processes within the direct marketing effort.