Consolidate your marketing channels on a more cost effective marketing platform

Many financial institutions need to rethink their entire marketing infrastructure to reduce costs and continue to market aggressively. Especially in today's economy and facing today's challenges. The Multi-Channel financial institution has arrived. Whether you sell insurance, banking services or investments, chances are that you have interactions on the web, face-to-face, through POS or ATM systems and possibly on Mobile. But, as a customer of these services I know that you aren't integrated. Now, it is more important than ever to consolidate your marketing efforts to a single source. Market with a clear understanding of your customer and a true idea of the products, services and channels that they utilize. Market to your customers at the right time, with the right offer, in the right channel.

The Entiera Marketing Platform

The Entiera Marketing Platform can help.  It is the first Enterprise Marketing Platform offered in a true On Demand deployment model (Software as a Service, also known as "SaaS") shortening time to market and increaing ROI by decreasing complexity and costs to the marketer. The Entiera Marketing Platform includes:

• A Consolidated Multi-Source Marketing Database: Entiera utilizes over 80 different algorithms to consolidate data from different sources. In this way, we can bring together a customer centric marketing database that highlights customer behavior across multiple channels to include, Web, Email, Direct Mail, Search, Mobile and Mass Media. This provides marketers with a true consolidated view of the customer at all times.
• A World Class Marketing Automation Engine: Entiera Market is a state of the art marketing automation solution that enables marketers to create, execute and measure both automated and batch based campaigns. Providing the marketer with the tools that they need to effectively manage all marketing activity, both inbound and outbound, in a single user interface.
• Insight into your marketing world:  Entiera Dashboard and Entiera Report provides a complete customer centric view of how all of the marketing budget is performing. From the Executive level dashboard report to the integrated statistical modeling engine, the Entiera solution provides marketers at all levels with the insight that they need to optimize the marketing budget.
• Ready access to Prospect and Overlay Data:  The Entiera Marketing Universe is a consolidated multi-source data repository. Marketers have access to over 500(?) different attributes that helps them to retrieve a highly targeted group of prospects from within the same interface used for customer campaigns. In the end, marketers can execute marketing campaigns directly from the Entiera Market solution, eliminating time consuming and costly processes within the direct marketing effort.