Entiera announces Marketing Universe, An Integrated Comprehensive Consumer and Business Prospect Database
Jeff Wilkins was elected as Chairman of Entiera, Inc. effective May 1. Dr. Wilkins previously served as a Director of Myrge Technologies, which merged with Entiera in March, 2007. Pat O'Halloran, CEO of Entiera noted, "Jeff has a proven track record as a successful entrepreneur, and brings a wealth of experience in both online and offline direct marketing technology. "Entiera has created a compelling product, and has a world-class management team to bring it to market. ", Wilkins said. "Entiera is pioneering the use of on-demand marketing automation solutions. Our subscription model provides compelling value and time-to-market advantages, compared with traditional approaches requiring expensive software, hardware and systems integration. And I'm thrilled to be working with a management team that includes pioneers of the CRM and database marketing industry. "
Wilkins brings more than 20 years of experience as a technology entrepreneur. His experience spans both Internet and offline marketing.
He previously served as the President of RedSail Interactive, a premier provider of Internet lead generation services and a wholly-owned subsidiary of PRIMIS Marketing Group. Dr. Wilkins was also the Chairman and CEO of MarketModels, a leading provider of data-centric marketing solutions acquired by PRIMIS in October, 2005. Prior to joining MarketModels, Dr. Wilkins was a Sr. Vice President at 24/7 Real Media (NASDAQ-listed until its acquisition by WPP in July 2007). He previously co-founded and served as President of Sift, Inc. an Internet direct marketing firm.acquired by 24/7 Media in March, 1999. Prior to founding Sift, Dr. Wilkins served as President, Chief Operating Officer and a Director of EyeSys Technologies, Inc. and also held various marketing and business development positions with Sun Microsystems, Inc. Dr. Wilkins holds an M.B.A. and a Ph.D. in Electrical Engineering from Stanford University.
