Entiera announces Release 1.0 of the Entiera Marketing Automation Suite
MINNEAPOLIS — April 28, 2006 — Entiera, a leader in on-demand marketing automation solutions announced today the introduction of Release 1.0 of the Entiera Marketing Automation suite. The suite includes the following core functions:
- Customer Data Integration and ETL functionality
- OLAP/Business Intelligence Reporting
- Predictive Modeling and Clustering
- Segment Profiling
- Customer and Campaign Dashboards
- Seamless integration of Prospect / 3rd Party Data
- Campaign Planning
- Campaign Management
- Campaign Execution
- Campaign Performance Monitoring
In addition to the core functionality, Entiera is differentiated in the marketplace via:
- Value Orientation: 80% to 90% less cost than traditional solutions
- Highly Flexible: open, web services architecture allows rapid configuration and extensions to meet business needs
