MarketModels and Entiera Announce Partnership
ENTIERA - Minneapolis — May 5, 2006 — Entiera, a leading provider of on-demand marketing automation solutions, today announced today that data support for its CRM applications will be provided through a strategic partnership with MarketModels Inc. , a premier supplier of multi-source compiled data and database marketing services.
Through this partnership, Entiera clients will have access to MarketModels' extensive set of business and consumer data, in addition to the company's proprietary DataBase Studio ETL software.
Both companies will work together to strengthen the marketing operations of their clients by providing them with a centralized web platform for data acquisition, cleansing, and management which also serves as a campaign management tool that allows for detailed tracking of project status and performance across all marketing activities.
Entiera is committed to delivering world-class functionality and state-of-the-market technology at a low cost of ownership, and is pleased to offer clients a better way to design, deploy, analyze, and track marketing campaigns within a streamlined web-enabled platform.
About MarketModelsMarketModels, now a PRIMIS company, has been ranked as one of the ten fastest growing companies in the State of Rhode Island in each of the past four years. Founded in 1999 by database marketing industry veteran Brad Mitchell (formerly with iMarket and Xerox), MarketModels has core competencies in all aspects of database marketing, data management and analytics, including profile, predictive, and segmentation models at both the business and consumer level. This includes analytics for acquisition, retention, lead conversion, multi-channel campaign management and other strategic marketing goals.
