Entiera integrates KXEN Analytic Framework into the Entiera Marketing Automation Suite

Minneapolis and San Francisco, May 16, 2006 - Entiera and KXEN have entered into an OEM agreement to integrate the KXEN Analytic Framework as the predictive engine of the Entiera Marketing Automation suite. Entiera users will have seamless access to the advanced predictive modeling and customer segmentation capabilities of the patented KXEN engine, further improving the business impact and ROI of their marketing and sales activities.

The Entiera and KXEN integration enables customers to:

  • Leverage the Entiera 360 degree view of customer and prospect data to easily and quickly create datasets for analytical modeling
  • Create business specific models (acquisition, cross-sell, up-sell, retention) in hours (versus days or months)
  • Integrate the output of these models seamlessly into marketing and sales campaigns to improve the ROI of each campaign

"We are very excited to have the opportunity to integrate KXEN into the Entiera Marketing Automation suite. This gives Entiera customers a unique solution in the market place. Combining Entiera's customer data management, campaign management and OLAP/BI capabilities with KXEN's advanced Data Mining will provide our customers with all the analytical capabilities needed to drive successful marketing and sales campaigns", said Ted Ansusinha, Co-founder and President of Entiera.

"KXEN's automated predictive technology provides Entiera customers with an accurate and easy-to-use predictive marketing solution. Unlike other systems requiring marketing managers to select and configure algorithms, Entiera simply shows you the target segments and strategies to improve marketing performance - to make the right offer to the right person at the right time" added Susan Dawson, Vice President of Alliances for KXEN.

About KXEN

KXEN provides next generation business analytics software to drive better corporate decisions. KXEN's unmatched speed, ease of use and scalability enable leading companies around the world to expand the use of predictive analytics and enhance corporate performance. Based on breakthrough mathematical theory, KXEN's products offer reliable predictions and deep insight for achieving critical business goals. The company partners with leading systems integrators and software vendors to integrate advanced analytics into enterprise applications and business processes. Founded in 1998, KXEN is headquartered in San Francisco, California, with offices in the USA, UK, and France, and distributors throughout the world. Visit the KXEN Web site at www.kxen.com.