Entiera announces Marketing Universe, An Integrated Comprehensive Consumer and Business Prospect Database
Entiera today announced the release of the Marketing Universe, the industry's first comprehensive consumer and business prospect database tightly integrated with an on-demand marketing automation platform.
Brad Mitchell, Executive Vice President of Entiera noted, "The Marketing Universe helps deliver Entiera's vision of a comprehensive marketing automation solution. By tightly integrating data with our on-demand platform, clients can easily source prospect records meeting precise criteria as well as profile existing customers. Entiera now offers both the data and applications needed for marketing success. "
