A significant stumbling block in the success of any marketing automation program is Customer Data Integration (CDI). It's often difficult to achieve a 360 degree view of a customer or prospect when data is housed in seemingly incompatible 'silos' throughout an organization. Applications such as Contact Managers, billing systems, customer service systems, product registrations, marketing databases, and even excel spreadsheets can all contain valuable information that will improve your marketing communications. Add to that third party data and lists, and the integration challenges are even greater.
The Entiera solution includes a customer-centric marketing database that is underpinned by a suite of data quality and data integration services to combine multi-source customer and prospect data. This highly scalable system ensures a clean and comprehensive view of your data for use in marketing analysis and multi-channel campaigns. Entiera's unqiue data integration capabilities allow marketers to track disparate data sources that use multiple customer keys to ensure a true view into your multi-channel marketing eco-system. Marketing users can easily create new data elements or derived values to ensure that they have the attributes that they need for proper segmentation and analysis. Customizable business rules ensure that all users follow the data guidelines set by your organization. Integration with the Entiera Marketing Universe empowers marketers with the ability to create a comprehensive customer profile that extends beyond what you can capture about your customers.
The Entiera CDI platform automates all of the steps taken during a traditional database build process. From file acceptance and validation, through data transformation and loading, we can create an automated database update environment that will keep customer and prospect data clean, linked, and ready to use.
The result? A complete customer centric marketing database that is underpinned by years of database marketing best practice experience and knowledge.