The Entiera Modeling and Analytics module addresses the full range of statistical analysis tasks required for successful database marketing. From clusters/segmentation to advanced predictive modeling, Entiera can be used to prep the data (including seamless data overlays from the Entiera Marketing Universe), and create/test/validate the model. And once created, models can be quickly applied to score a client's own customer and prospect records or prospects from the Entiera Marketing Universe. The resulting scores can then be used to select records for campaigns.
Entiera's cutting edge technology automates manual, iterative and time consuming processes to empower business users and statisticians alike. The core component of the Entiera Modeling module is a patented data mining technology created by industry-leader KXEN. The application is simple to use and empowers more use of predictive analytics within the entire marketing eco-system.
Entiera clients typically experience dramatic improvements in business performance as a result of modeling at levels of detail that were previously impossible using first-generation tools. Clients are able to create, deploy and manage vast numbers of models in a fraction of the time it previously took to create and deploy only a few. The technology gives you power and the flexibility to anticipate and react to changes in the market, to understand, predict and manage the customer relationship and to discover and manage the performance indicators that drive real improvements in your business processes.
The solution helps you to easily create specific analysis that drive your business forward. Some typical uses include:
- Predictive Modeling
- Forecasting
- Market Basket Analysis
- Segmentation
- Multi-Channel Budget Allocation via Market Mix Models
- Customer Lifecycle Analytics
This powerful yet user friendly tool is a critical component to optimizing your marketing efforts via the Entiera Marketing Platform.
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