Tracking and reporting on budgets, resource management, creative asset management, offer tracking, and understanding how your campaigns overlap with each other. It is all a big issue these days, so much so it has it's own vertical called Marketing Resource Managment (MRM). But MRM is an expensive and wieldy solution to a very specific problem. Furthermore, it is very difficult to pin your return on the investment dollars for MRM. What marketers truly need is a pragmatic solution that provides them:
- Insight into the tasks surrounding marketing campaigns
- Understanding how campaigns are performing against expectations and forecasts
- A clear view into how creative and offers are performing across channels
- A comprehensive view of the marketing eco-system and how each campaign intersects the other
Enter the New Era of Campaign Planning
Insight Plan is an innovative application that allows the marketer a calendar view of your marketing campaigns. From campaign inception to retirement, the solution manages the tasks, creative pieces, offers, treatments, budgets and forecasts for your marketing campaigns. Providing you a comprehensive view of your marketing eco-system. Insight Plan is not a traditional MRM system, it is part of the Entiera Insight Marketing Platform. We at Entiera see this as a core component of campaign management, not an add-on module.
The Solution is delivered in a zero footprint Software as a Service (SaaS) environment and has no negative impact on your marketing systems. It is all part of our strategy to empower the marketer with the tools that they need to succeed in today's fast-paced environment. Come join us in the new era of marketing, request your consultation today.
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