There is a plethora of data available to the marketer today, but that does not make it actionable. All too often, marketers are faced with data paralysis, or worse yet, are forced to rely solely on specialists to get the valuable information that they need. Because everyone digests information differently and each position within the organization has unique business requirements, Entiera has built the ability to customize your view of the data available. Empowering you to make the critical decisions that you need to be effective in your job.
With the Entiera Marketing Platform, flexible visualizations allow users to create views that are specific to their requirements. This will enable the ability act decisively on the information presented to you. This easy to use interface means that whether you are a Chief Marketing Officer, a statistician or a campaign analyst, you can perform better in your role.
Marketing Dashboards
See your most recent campaigns, monitor channel performance, see changes in lifetime value by segment or simply view your total ROI with easy to understand charts, graphs and cross tab reports. Drill into each report with ease and gain new and valuable insight about why each metric is moving and take the proper action to optimize the issue.
Measure your True Marketing ROI
Understanding your true marketing costs and revenues is a difficult science. The Entiera Marketing Platform allows you to store budgeted attributes such as campaign fixed and variable costs, expected response rate, expected average per conversion and other unique attributes so that you can measure your budget to the actual metrics generated by a campaign. This enables marketers to measure the true Return on the Marketing spend for each effort. Because each user can customize their view, each level of the organization can see the relevant Key Performance Indicators as they see fit, providing the right information at the right time. These metrics can be stored during campaign planning as well as by execution channel, creative asset or offer. This provides you with multiple ways to measure the true cost of your marketing effort.
Resolve Data Paralysis
Marketing measurement is critical to determine the right expenditure on your marketing efforts and effectively allocate resources. The key to this effort is providing the organization with the right information at the right time and in the right language to highlight critical data for decisions. Entiera’s marketing Platform enables you to view data in the way that you see it, so that you can make the right decisions for your business.
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