A significant stumbling block in the success of any marketing automation program is Customer Data Integration (CDI). It's often difficult to achieve a 360 degree view of a customer or prospect when data is housed in incompatible 'silos' throughout an organization. Contact managers, billing systems, customer service, product registration applications, marketing databases, and even excel spreadsheets can all contain valuable information. Add to that third party data and lists, and the integration challenges are even greater.

The Entiera solution includes a customer-centric marketing database that is underpinned by a suite of data quality and data integration services to combine multi-source customer and prospect data. This highly scalable database ensure a clean and comprehensive view of your data for use in marketing analysis and multi-channel campaigns. Unique capabilities allow you to track disparate data sources that use multiple customer keys to ensure that you have a true view into your multi-channel marketing eco-system. Marketing users can easily create new data elements or derived values to ensure that they have the attributes that they need for proper segmentation and analysis. Customizable business rules ensure that all users follow the data guidelines set by your organization. Integration with the Entiera Marketing Universe empowers marketers with the ability to create a comprehensive customer profile that extends beyond what you can capture about your customers.

The bottom line is that you get a complete customer centric marketing database that is underpinned by years of database marketing best practice experience and knowledge. This will ensure that you have the right information at your fingertips to create an optimized marketing environment.