The Entiera Marketing Universe is the industry’s first comprehensive US consumer and business database tightly integrated with an on-demand marketing automation platform.
The Marketing Universe offers point and click access to more than 270 million US consumers and 23 million US business locations. The data can be seamlessly used for customer record profiling or data enhancement as well as scored prospect record selection for direct mail and telemarketing campaigns.
The Marketing Universe is built using multiple industry-leading data sources, providing a powerful and easy-to-use tool ideal for customer analysis and prospecting.
Customer Analysis
To gain a more complete appreciation of who your customers are, begin by appending a comprehensive demographic, psychographic and behavioral profile. Match your customer file against the Entiera Marketing Universe, and you’ll have access to more than 900 consumer and 50 business variables. And those variables can be used in Entiera Analytics to create profiling reports, market penetration reports, segmentation, logistic regression models, and more.
For example, market penetration reports can identify how your customers compare to the universe of all US consumers or businesses. It’s an excellent way to get a quick, qualitative understanding of your customer base, particularly when actual campaign data (both responders and non-responders) isn’t readily available.
Prospecting
The Marketing Universe is also ideal for obtaining direct mail and telemarketing lists of your best prospects. Specify the demographic, psychographic and behavioral selection criteria, and generate a count of prospects in seconds. Or apply a model and score records in the Marketing Universe to identify the best prospects.
Prospect records can be purchased and quickly extracted and loaded into your Entiera account. Existing customers and previous prospect record selections can be suppressed from the pull, so that only new prospect records are obtained.
Once the prospect records are in your account, apply Entiera’s award-winning campaign management tools to create and launch marketing campaigns.