VProfiler

 Entiera VProfiler is an easy-to-use program that allows us to profile your customers for you. This profile includes an abundant amount of information about your customers and compares that against the Entiera Marketing Universe. Entiera VProfiler provides you with the opportunity to identify current and prospective customers and identifies your current market penetration by variable which keys attributes that can be used in predictive models to find your best prospects.

A major perk to using VProfiler is practically instant information. When creating these profiles Entiera uses what is called the Entiera Penetration System (EPS). The EPS is a easy way to inform our customers from B2B of categories like their market penetration, annual sales, employees in the industry and such.  Our B2B file includes 23.7 million unique business locations, 33.3 million total unique contacts, 6 million unique small office/home office records for a full profile with useful information. Our B2C file includes 150 million households and hundreds of demographic, lifestyle, behavioral attributes, geographic region, consumer age, income, household type, marital status, mail responder and many more attributes to choose from.

Shown below is an example report from the VProflier.  This image depicts how massive amounts of information can be put into a format that is simple to understand, saving you hours of analyzing huge amounts of data. VProfiler begins by uploading a customer file and performing a match and append process of the customer records to the Entiera Marketing Universe. The results can be used for added insight, understanding market penetration and for list criteria selection.