Entiera provides the entire range of tools to gain powerful insight about your customers and prospects, from high level dashboards through to OLAP/BI Reporting through to sophisticated modeling analytics.
Dashboard
- Highest level sales and marketing data
- Key Performance Indicators (KPIs) in Scorecard display
- Point in time analysis and trending with drill down capability
OLAP / BI Analysis and Reporting
- Ad Hoc Query of the Database
- Self-Service Reporting Tool for creating standard and one-off reports
- Ability to export analysis to Excel or other tools
Sophisticated Modeling
- Behavioral Segmentation
- Financial Value Segmentation
- Predictive Modeling (e.g. Propensity and Response Models)
- All modeling supported by Entiera's unique Customer Analysis Dataset
- Profiling of Customer Segments using Internal and External Data
