Using a point-and-click, graphical build process, even the most complicated campaigns can be built in a matter of minutes or hours.
Support for Multiple Campaign Types
- Cross-sell, retention and other customer focused campaigns leveraging your own customer data
- Acquisition / prospecting campaigns using a complete set of external consumer and business data that is seamlessly integrated for you
- Create event driven campaigns that are triggered based upon different events that are monitored by the system
List Generation
- Create lists in minutes using any attributes on your customer or prospect database, including behavioral, value, demographic (or firmographic) selection criteria
- Use unique "pathing" functionality to split lists for different treatments and offers by path
Multi-Channel Campaigns
- Support all channels your organization utilizes
- Create multi-channel campaigns
- Create response based channels
Regulatory and Customer Preference Compliance
- External Consumer Privacy Data (e.g. , Do Not Call Lists)
- Internal customer preferences and company policies
