Customer/Prospect Data Integration
Customer/Prospect Data Integration. A significant stumbling block in the success of any marketing automation program is data integration. It's often difficult to achieve a 360 degree view of a customer or prospect when data is housed in incompatible 'silos' throughout an organization. Contact managers, billing systems, customer service, product registration applications, marketing databases, and even excel spreadsheets can all contain valuable information. Add to that third party data and lists, and the integration challenges are even greater.
Entiera provides a suite of data quality and data integration services to combine multi-source customer and prospect data into a coherent, usable whole:
- Up to 300 MM records/1000 sources
- Automated File Download
- Input File Validation
- Database Cleansing
- Data Consolidation
- Data Manufacturing
- Database Building
- Mapping for super record creation
- Derived data fields
- Data element-specific business rules
- Integration with Entiera platform
