Monitor also deals with the details regarding the often negected area of capturing campaign results, both systematically and through rules based inference.

Closed-Loop Data Integration

  • Data feeds from source systems for capturing response and conversion data
  • Configurable business rules for inferred response and conversions

Dashboard Monitoring

  • Graphical view of campaign execution status and performance
  • Ability to view performance of individual campaigns or at various aggregate levels, such as by channel or campaign type

Benefits

  • Continuous improvement of marketing campaigns via closed-loop performance feedback and learning
  • Enable test-and-learn marketing campaigns
  • Seamlessly report on marketing performance to ensure the appropriate budget allocation