The solution allows you to maintain the integrity of your marketing plans and budgets and compare actual results versus any version of the plan.

Campaign Planning and Budgeting

  • Plan Annual and Quarterly Campaigns
  • Perform Forecasting and Budgeting
  • Manage Budget by Business Area, Campaign Type, Channel, Objective
  • Approve Plans and Individual Campaigns

Campaign Calendar

  • Graphical View of Campaigns and Events

Event Calendar

  • Enter key company events (such as new product launches or key advertising campaigns) to ensure synchronization with direct marketing campaigns

Benefits

  • Consolidated view of all marketing activities
  • Ability to forecast, plan and budget marketing campaigns
  • Ability to approve marketing plans and campaigns and "launch" the campaigns for execution