   
Ramin Mikali, Entiera's Vice President of Strategic Services, writes about the "Four R's" of customer relationships on Multichannel News. See his article on Multichannel.com.
Entiera CEO Pat O'Halloran provides his expert answer on "What should be the top priorities for CRM-minded chief marketers today?" See his answer on the CRM Today website.
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Entiera Chairmain, Jeff Wilkins, discusses how the SaaS model has revolutionized the Data Industry in his article, "Marketers look to network in a SaaS boom."
Jeff Hassemer's article, "Understand mobile email for a better user experience" originally published in the DM News 2008 Guide to Email Marketing, appeared in the July 8 issue of DMNews Email Marketing Weekly.
2 Ways to improve your use of social media
Entiera Vice President of Product offers some quick tips on adding Social Media into your traditional campaigns to increase performance across the board.
New Challenges for CMO's
CEO Pat O'Halloran talks about the challenges facing Chief Marketing Officers Today and how Entiera can help you solve those problems at Chief Marketer Magazine.
Catching Up to a Moving Target
"Integrating the full customer view is key to understanding how effectively you are marketing across channels. Take, for example, search engine marketing. Using just the data that you get from Google or your web analytics team, you can determine which search terms drive the most traffic or the most conversions and continue to invest down that path. But is this really the right investment?"
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Making a Case for SaaS
"SaaS applications have been in the market for quite a while now. Most online marketing software companies—those that provide functions such as e-mail, Web analytics, ad serving or behavioral targeting—operate in this model. ...[SaaS] offers quite a few advantages. Especially if you’re looking to keep costs in check, a SaaS application may help you improve the value that you get out of your software expenditures."
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