Entiera provides access to a comprehensive, multi-sourced database of US consumers and businesses.
Unlike other marketing automation applications, Entiera's marketing data is tightly integrated with the Entiera platform. So it's quick and easy to profile your customers, and score/select prospects from the Marketing Universe that look just like them.
Within the Entiera on-demand marketing environment, access:
- 220+ million US consumers, with hundreds of demographic, psychographic and behavioral data elements
- 23+ million US business locations, with dozens of firmographic selects
Entiera Insight Profiler
EIP provides a quick and detailed profile of your customers. You’ll receive a report that not only profiles your customers, but compares them against the Entiera Marketing Universe to calculate a market penetration index for each consumer demographic or business firmographic attribute. An example of the report that is generated is below: