A significant stumbling block in the success of any marketing program is data quality.
It's often difficult to achieve a complete view of a customer or prospect when data is housed in incompatible 'silos' throughout an organization. Contact managers, billing systems, customer service, product registration applications, marketing databases, and even excel spreadsheets can all contain valuable information. Add third party data and lists, and the integration challenges are even greater.
Entiera offers a suite of data hygiene and data integration services to combine multi-source customer and prospect data into a coherent, usable whole.
Features and benefits of our approach include:
- Automated File Download and Validation-Define the files to include in your hygiene and integration process, and Entiera's automated solution will handle the tedious download and validation tasks.
- Data Cleansing & Standardization - Client files are subjected to a rigorous data hygiene process.
- Postal Address Hygiene - NCOA, CASS and DPV certification
- Telephone Number Validations - Ensuring that the phone number matches country standards and assigned postal address.
- Email Address Validations - E-mail addresses are subjected to a 20-point syntactical check. These tests include minimum length, illegal character, valid TLD, and much more. Limited e-mail address correction is also performed to correct for common keying errors and truncated records.
- Data Consolidation
- Data Transformation
- Household and Individual Identification
All of the above services are fully integrated with your Entiera Insight Marketing Platform. These serivces ensure that you have a complete and clean view of your customer.
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