Entiera Marketing Universe
Entiera Marketing Universe. Entiera provides access to a comprehensive, multi-sourced database of US consumers and businesses. Unlike other marketing automation applications, Entiera's marketing data is tightly integrated with the Entiera platform. So it's quick and easy to profile your customers, and score/select prospects from the Marketing Universe that look just like them.
Within the Entiera on-demand marketing environment, access:
- 200+ million US consumers, with hundreds of demographic, psychographic and behavioral data elements
- 27+ million US businesses, with dozens of firmographic selects
Data & Customer/Prospect Data Integration
Customer/Prospect Data Integration. A significant stumbling block in the success of any marketing automation program is data integration. It's often difficult to achieve a 360 degree view of a customer or prospect when data is housed in incompatible 'silos' throughout an organization. Contact managers, billing systems, customer service, product registration applications, marketing databases, and even excel spreadsheets can all contain valuable information. Add to that third party data and lists, and the integration challenges are even greater.
Entiera provides a suite of data quality and data integration services to combine multi-source customer and prospect data into a coherent, usable whole:
- Up to 300 MM records/1000 sources
- Automated File Download
- Input File Validation
- Database Cleansing
- Data Consolidation
- Data Manufacturing
- Database Building
- Mapping for super record creation
- Derived data fields
- Data element-specific business rules
- Integration with Entiera platform
