Multi-Industry Solutions
Entiera has developed, deployed and hosted marketing solutions and databases for over 100 clients across the following industries:
- High Technology
- Consumer Electronics and Consumer Hard Goods
- Financial Services
- Retail
- Media and Communications
- Marketing Services
Based upon our cross-industry business model, Entiera has developed the unique Entiera Multi-Industry Solutions Model. This model enables rapid configuration of both data models and functionality to support requirements that are specific to your industry. An additional benefit is access to a knowledge base of cross-industry best practices.
Features of the Entiera Multi-Industry Solutions Model include:
- 'Best Practices' Solution. With Entiera's extensive experience in both business and consumer database marketing, the Entiera Multi-Industry Solutions are built upon a best practice marketing process model which employs best practices from numerous industries and provides them as an integral part of the Entiera solution.
- Industry Data Models. To support clients across a broad and diverse set of industries, Entiera has developed industry specific data model extensions. These extensions build upon Entiera's unique, customer-centric data model (built specifically for marketing applications). However they take subject areas that are common within a single industry and provide these as the industry specific extensions to our core model. The benefit to you as a client is that this reduces the time and cost to develop marketing databases to meet your unique industry data requirements. These industry specific extensions are used as starting points in the configuration and implementation of client databases.
- Industry Templates. The industry template model is similar to the Industry Data Models approach but applies to the non-database portions of the Entiera application (for example the user interface). Common industry terminology are applied in these industry templates, further reducing configuration and deployment time.
