Other Features

Entiera Marketing Universe:

The Entiera Marketing Universe is the industry's first comprehensive consumer and business prospect database tightly integrated with an on-demand marketing platform. The Entiera Marketing Universe provides:

Comprehensive demographic, lifestyle, lifestage, income, wealth, and other data for over 200 million households in the United States. This rich data source can be appended to your alumni and donors to give a powerful "outside in" view of your constituents. These views can help you to tailor contact, communications, marketing and fund raising programs that are much more tailored to the unique lifestages and lifestyles of your alumni and donor base.

On the business/organization side, the database provides more than 27 million business records, ranging from the largest global organizations down to SOHO businesses. Coupled with the Entiera "Alumni Work Location" data, the business data can be invaluable in identifying business contacts, and also in ensuring that all matching dollars are captured and not left on the table.

Name and Address Cleansing:

In addition to the Secure ID, Entiera also offers name and address cleansing based upon years of experience across a multitude of industries. The name and address cleansing provides:

Name and address standardization, including CASS A multiple pass matching algorithm which has proven to deliver match rates meeting or exceeding leading matching benchmarks Data manufacturing capability for building derived, aggregated or transformed data from your raw data sources.

Alumni Work Location:

The Alumni Work Location provides the best, current employer and work location for your alumni and donors. In conjunction with the Entiera business data, which provides a list of matching companies, the Alumni Work Location provides significant benefit in ensuring that as close to 100% of potential matching dollars are captured as possible.

Life Event Data:

The Entiera Life Event data provides regularly updated data about key life events. These data can be requested on an ad hoc, periodic or regularly scheduled basis. Among the key life event data are:

  • Name changes
  • Address changes
  • Deaths (Deceased Indicator)
  • Employment Changes
Alumni Segmentation Clusters:

The Entiera Alumni Segmentation Clusters are a revolutionary new way of viewing, understanding and working with your alumni. The Alumni Segmentation Clusters are created by:

  • Appending Entiera Marketing Universe data (e.g. , demographic, lifestyle, lifestage and other data) to your individual alumnus
  • Performing a mathematical clustering algorithm which clusters your alumni into one of 5 unique and distinct clusters (segments) based upon like demographic, lifestyle and lifestage attributes
  • Overlaying, or profiling, these clusters with your own internal data about each alumni (e.g. , college of graduation, year of graduation, degree(s), donation history)

The value proposition of the Alumni Segmentation Clusters is that it provides you with an entirely new way of viewing your alumni. Instead of viewing alumni at a static point in time (1987 College of Engineering graduate), you now view your alumni based upon their current demographic, lifestyle and lifestage characteristics. The result is significantly improved messaging, communications and ultimately engagement of your alumni base.

Propensity to Give and Wealth Scoring:

Entiera uses its own revolutionary Entiera-KXEN modeling technology to create custom propensity to give and wealth scores for your alumni and donor base.

Propensity to Give Scoring: these scores are based upon regression modeling using historical donor behavior to create a future, propensity to give score. The score can be used in the AlumniDashboard to select the highest propensity individuals to contact for fundraising campaigns and to potentially limit contacts to very low propensity to give individuals. Both actions have the ability to decrease the costs, while also significantly increase the response of your marketing efforts.

Wealth Scoring: The wealth scoring using income, disposable income and net worth indicators to create a composite "wealth score" for each alumni and donor. The wealth score acts as a measure of capacity to give and can be used for a variety of contact management, screening and communications tailoring purposes.